Samsung unveiled an array of announcements at CES 2024, from their Ballie robot to an ultrathin MicroLED screen.

Who saw Ballie make her return on their CES bingo card?

After Christmas has come and gone, one winter tradition remains: Consumer Electronics Show 2024 will once more turn Las Vegas into an oasis for techies. On January 8 at 2 PM PT/5 PM ET Samsung will hold their annual press conference. Engadget staffers will also be present and you can follow along by watching Samsung's Global Newsroom website or tuning into YouTube video below to follow along live from home! 

Samsung is an expansive corporation, so naturally its press conference will focus on an issue relevant to all areas of life - AI being one such issue. Their presser was entitled, "AI for All: Connectivity in an Age of AI", thus managing to double down on this term twice! 

What to Expect 

Jong-Hee Han will lead this event as Vice Chairman, CEO and Head of Samsung's DX (Device Experience) Division. In terms of specifics for their presentation at this event, Samsung have kept relatively mum about them but relied heavily on an overarching theme of AI for all instead. Perhaps we'll get more details regarding Gauss, their forthcoming chatbot capable of writing emails, writing code as well as upscaling low resolution images - something Samsung have been promising all along! 

According to The Korea Times, Gauss will soon make its debut in forthcoming Galaxy S24 devices and would make an ideal appearance at CES 2024 as soon as they hit stores - expected mid-January for this product line! 

Samsung is best known as a hardware maker, so it would be odd for it to focus the entirety of its keynote on artificial intelligence (AI). Last year's press conference found them unveiling everything from smart ovens with interior cameras and MicroLED and 8K televisions - but we won't have much longer to wait before our attention is drawn back toward them!

What Samsung announced 

Are You Missing Samsung at CES 2019 In case you missed Samsung's announcements during its CES news conference live, here is an abbreviated version. Samsung unveiled an amazing transparent MicroLED screen - truly breathtaking - while surprising us by unveiling their Ballie robot replete with built-in projector and other changes compared to last time (we also got hands-on time with them!). As far as hardware goes - new TVs, projectors, an HDMI 2.1 soundbar that pairs nicely with their Frame TVs as well as smart monitors without PC connections that allow people to use television as smart home hubs! 

At this year's show, we've seen close up look of Ballie. Engadget Deputy Editor Nathan Ingraham found him adorable but conceded it does little for its owners.

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